Andreas Dobler.

iundf Marketing Technology provides consulting services in marketing performance management with technology. Their services include marketing automation, customer data platform, data management platform, demand gen and inbound marketing, marketing performance, data management, analytics, lead nurturing and loyalty marketing, account-based marketing, real-time personalization and testing, content marketing, and digital asset management.

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Joined as an inaugural sales member among 25 employees, playing a pivotal role in driving revenue growth. Responsibilities include formulating sales strategies, identifying key business opportunities, and nurturing client relationships—aligning market offerings with market demands and providing insights to share the company’s technological advancements.

• Spearheaded sales department: Collaborated closely with the CEO to secure new clients and close deals, contributing to business growth.

• Initiated a transformative change: Recognized the need for increased agility and a shift away from working in silos, ultimately enhancing iundf MT’s strategic positioning in the market.

• Demonstrated courage and leadership: Advocated for a shift toward an agile organizational mindset, emphasizing competence over hierarchy and seniority, thus fostering a culture of teamwork and efficiency.

• Overcame initial challenges: Successfully navigated a high-risk, high-reward situation with no existing processes or materials, establishing sales processes and breaking through hierarchical thinking within the team.

• Expanded expertise in MarTech: Strengthening the understanding of the strategic interplay between sales and marketing while concurrently managing partner relationships, demonstrating personal growth through conflict resolution and multi-faceted responsibilities.

Netlight is an IT service management company providing a full range of consultancy services from technology and design to data and management.

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Responsible for the management of sales, account relationships, and project execution. Identified business development opportunities, cultivated client relationships, and nurtured long-term satisfaction. Oversaw project delivery, coordinating resources and budgets to ensure the successful execution of services.

• Rapid Office Growth: Orchestrated expansion of the Zurich office, increasing the team size from 20 to 60 employees within two years. Maintained high consultant utilization rates throughout this period.

• Key Client Acquisition: Successfully secured Coop as a major client, overseeing the development of a specialized solution encompassing GCP advisory, DevOps, and IT architecture. Today, COOP stands as one of Netlight Zurich’s premier clients.

• Salesforce Implementation: Led a six-person team directing Netlight’s Salesforce implementation, ensuring customization to meet the organization’s specific needs. Achieved this through in-depth user research and an iterative development process.

• Tech Literacy Transformation: Demonstrated commitment to tech literacy improvement while at Netlight. Stepped into client-facing calls discussing various complex tech topics like DevOps, IT Architecture, and Strategic GCP Advisory. Invested personal time to thoroughly prepare, gradually connecting the dots across diverse disciplines and eventually becoming a successful tech consultant.

SAP is a German multinational software company that develops enterprise software to manage business operations and customer relations. The company is the world’s leading enterprise resource planning ERP software vendor. SAP is the largest non-American software company by revenue and also sells database software, cloud-engineered systems, and other ERP software products.

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Responsible for client relationship management, sales, and post-sales support. Identify client needs, recommend solutions, and meet revenue targets through collaboration with internal teams. Drive business growth and maintain client satisfaction through tailored technology solutions.

• Global Account Growth (UBS and Credit Suisse): Achieved remarkable growth in global accounts, significantly increasing revenue as a Global Account Executive during master’s studies at HSG.

• Strategic Market Entry and Deal Closure (UBS Cardcenter): Successfully designed market entry strategies, leading to market penetration and closure of lucrative deals, contributing to substantial business expansion.

• Digital Transformation Leadership: Played a pivotal role in client workshops and shaping digital transformation initiatives, enhancing client competitiveness and relationships.

• Collaborative Success at SAP: Overcame teamwork and social dynamics challenges, ultimately earning trust and taking responsibility for the UBS Cardcenter account.

• Co-founder; led sales and initiated exclusive boat trips to elevate customer experiences. Built and managed partnerships with high-end hotels, establishing a robust client network from scratch.

• Led a Design Thinking project for a major Swiss institution across China, Germany, and Switzerland; created customer journeys and developed an MVP.

• Managed the year-long initiative, ensuring alignment and coordination with diverse corporate stakeholders.

• Interned at Zürcher Kantonalbank, supporting management in Logistics, Operations, and Development.

• Acquired insights into diverse areas including investment banking and operations.

• Led a Design Thinking project for a major Swiss institution across China, Germany, and Switzerland; created customer journeys and developed an MVP.

• Managed the year-long initiative, ensuring alignment and coordination with diverse corporate stakeholders.